The best place to go when you want to make the most of your home decor is Restoration Hardware (RH). This well-known and longstanding company has evolved with the times to become a leader in the global market of home furnishings. Credit for these smart and timely changes goes to Gary Friedman, the company's Co-CEO. Formerly of Williams-Sonoma, Friedman has turned the company around from the brink of bankruptcy to booming prosperity in just ten years.
The best place to go when you want to make the most of your home decor is Restoration Hardware Waco Texas (RH). This well-known and longstanding company has evolved with the times to become a leader in the global market of home furnishings. Credit for these smart and timely changes goes to Gary Friedman, the company's Co-CEO. Formerly of Williams-Sonoma, Friedman has turned the company around from the brink of bankruptcy to booming prosperity in just ten years.
A decade ago, RH was known for selling nostalgic items that called to mind simpler times in America. One might find knick-knacks such as Boston Ranger Pencil Sharpeners and Quakenbush Nut Bowls. Today, the merchandise has taken a complete turnaround and been upgraded to provide discerning consumers with well designed, elegant furnishings reminiscent of grand estates. When you shop RH today, you will find such interesting offerings as excellent replicas of Italian gas streetlights, fine linens, English club chairs, well-crafted wooden furniture that is worn just enough to be fashionable.
Friedman is proud to say that the store offers an entirely new and different line of merchandise than it did ten years ago. He has wrought these changes by paying close attention to the needs of customers who demand top quality. He explains that company buyers travel the world looking for fresh new ideas, and then they select among these ideas very carefully in order to offer customers only the very best. Often, when buyers find an example of an item they wish to add to the company's collection, it is redeveloped to offer customers something completely fresh and new. Additionally, many of the fine furnishings offered by RH are exact replications of some very gorgeous antique pieces.
Friedman states that he loves his job, and his passion and enthusiasm for the work shows in the new face and image of the store and in the care and work that have gone into creating the store's excellent and impressive collection of high quality merchandise. Today the company has over a hundred retail stores, a wildly successful website, as well as a booming mail order business. The brick and mortar stores are dazzling showplaces in tasteful shades of gray. Additionally, Friedman has had the logo redesigned to express the new, forward thinking philosophy of the store. Friedman says that his goal is to change the world by creating an image of passion and hope that will inspire others. To do this, he is dedicated to high standards and the creation of an excellent team of employees who will work together to manifest his vision for the business.
The change in both the face and the merchandise of Restoration Hardware have been met enthusiastically by customers and by investors. Indeed, these changes are what saved the company from bankruptcy and now has it poised to expand across the nation. Currently most RH locations are in the eastern half of the US. Additionally, Colorado, Arizona and Utah each boast one store, and there is a smattering of stores along the west coast. Two RH stores can also be found in Canada.
One of the most recently opened RH stores is in Boston. In keeping with the concept of offering high quality and a unique experience, the store occupies a Beaux-Arts building that was built in 1862 for the Museum of Natural History. This four story high building provides 40,000 square feet of astounding space featuring a conservatory, a nursery, a billiards lounge, a cinema room, a library and a collection of dining and living rooms and bedrooms. To move from floor to floor, shoppers will ride in a glass elevator that is a modernized replica of one that hearkens back to the late 1800s. This immense store takes the place of one that was a third its size and is expected to be three times as successful as that very popular store.
Sixty to seventy more elegant stores of this sort are planned on an even larger scale. All will offer luxurious amenities such as rooftop gardens, restaurants and wine bars, courtyards and more. Friedman says that these stores are intended to be "design galleries". They will be delightful and elegant to visit, and they are expected to enjoy sales upwards of thirty-million dollars each annually.
Friedman's plans for RH don't end with design galleries. He has also established a Manhattan Restoration Hardware Contemporary Art Gallery. Additionally, he has plans to open an RH Guest House in Manhattan. Other expansion plans include a music label, a jewelry line, a clothing line and an antiques and artifacts collection that will allow customers to acquire truly unique pieces. The motivation behind all of these interesting and innovative moves, changes and improvements seems to be to bring people into the hardware stores and provide them with an interesting, exciting experience that will encourage them to purchase the inarguably gorgeous, high quality products that are quickly becoming the RH signature brand.
A decade ago, RH was known for selling nostalgic items that called to mind simpler times in America. One might find knick-knacks such as Boston Ranger Pencil Sharpeners and Quakenbush Nut Bowls. Today, the merchandise has taken a complete turnaround and been upgraded to provide discerning consumers with well designed, elegant furnishings reminiscent of grand estates. When you shop RH today, you will find such interesting offerings as excellent replicas of Italian gas streetlights, fine linens, English club chairs, well-crafted wooden furniture that is worn just enough to be fashionable.
Friedman is proud to say that the store offers an entirely new and different line of merchandise than it did ten years ago. He has wrought these changes by paying close attention to the needs of customers who demand top quality. He explains that company buyers travel the world looking for fresh new ideas, and then they select among these ideas very carefully in order to offer customers only the very best. Often, when buyers find an example of an item they wish to add to the company's collection, it is redeveloped to offer customers something completely fresh and new. Additionally, many of the fine furnishings offered by RH are exact replications of some very gorgeous antique pieces.
Friedman states that he loves his job, and his passion and enthusiasm for the work shows in the new face and image of the store and in the care and work that have gone into creating the store's excellent and impressive collection of high quality merchandise. Today the company has over a hundred retail stores, a wildly successful website, as well as a booming mail order business. The brick and mortar stores are dazzling showplaces in tasteful shades of gray. Additionally, Friedman has had the logo redesigned to express the new, forward thinking philosophy of the store. Friedman says that his goal is to change the world by creating an image of passion and hope that will inspire others. To do this, he is dedicated to high standards and the creation of an excellent team of employees who will work together to manifest his vision for the business.
The change in both the face and the merchandise of Restoration Hardware have been met enthusiastically by customers and by investors. Indeed, these changes are what saved the company from bankruptcy and now has it poised to expand across the nation. Currently most RH locations are in the eastern half of the US. Additionally, Colorado, Arizona and Utah each boast one store, and there is a smattering of stores along the west coast. Two RH stores can also be found in Canada.
One of the most recently opened RH stores is in Boston. In keeping with the concept of offering high quality and a unique experience, the store occupies a Beaux-Arts building that was built in 1862 for the Museum of Natural History. This four story high building provides 40,000 square feet of astounding space featuring a conservatory, a nursery, a billiards lounge, a cinema room, a library and a collection of dining and living rooms and bedrooms. To move from floor to floor, shoppers will ride in a glass elevator that is a modernized replica of one that hearkens back to the late 1800s. This immense store takes the place of one that was a third its size and is expected to be three times as successful as that very popular store.
Sixty to seventy more elegant stores of this sort are planned on an even larger scale. All will offer luxurious amenities such as rooftop gardens, restaurants and wine bars, courtyards and more. Friedman says that these stores are intended to be "design galleries". They will be delightful and elegant to visit, and they are expected to enjoy sales upwards of thirty-million dollars each annually.
Friedman's plans for RH don't end with design galleries. He has also established a Manhattan Restoration Hardware Contemporary Art Gallery. Additionally, he has plans to open an RH Guest House in Manhattan. Other expansion plans include a music label, a jewelry line, a clothing line and an antiques and artifacts collection that will allow customers to acquire truly unique pieces. The motivation behind all of these interesting and innovative moves, changes and improvements seems to be to bring people into the hardware stores and provide them with an interesting, exciting experience that will encourage them to purchase the inarguably gorgeous, high quality products that are quickly becoming the RH signature brand.